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social release engine

build the strategy, shape the content, fuel your release

Got an album coming? Let’s build a campaign that draws attention and gives people a reason to care. The Social Release Engine gives your album release a clear social media and content strategy built around your artist identity, your story and what makes this release worth paying attention to. We’ll connect the dots between strategy, storytelling and content, then turn them into a campaign system your team can actually use. From channel priorities and content pillars to campaign phases, formats and production guidance, you’ll get the strategic foundation to show up consistently and make your release work harder across social media.

No random content. No posting just because you have to. But a release campaign with a clear idea behind it.

How we support you

We start by getting to know you, your release, your goals and your team. In a focused kick-off session, we talk through your release plans, current challenges and what you want to achieve with the campaign.
Before we build the campaign, we need to understand where you are and where there’s room to grow with a channel & content audit, audience insights and performance analysis.
We turn your release goals, artist identity and audience insights into a clear social media and content strategy including channel priorities, content pillars and a clear narrative.
Now we turn the strategy into a campaign system your team can actually work with with a clear content & campaign concepts, content formats and a content production blueprint.
A strategy only works when it makes it into the real world. We give you the tools, priorities and strategic support to put it into action.