release game plan

build the strategy, shape the content, fuel your release

You don't want your release to disappear into the noise? The Release Game Plan turns your release into a strategic campaign with a clear direction, strong creative idea and a plan for how all the moving parts work together. We’ll connect your release goals, artist identity, story, audience and resources and map out how marketing, social media, content, PR, digital, live and other relevant touchpoints can work together to create momentum around your release.

No disconnected promo activities. No last-minute scrambling. Just one campaign, with a strategy behind it!

How we support you

We start by getting to know you, your release, your goals and the bigger picture. Together, we define what this release needs to achieve and what it needs to stand for.
- Kick-off & strategy session
- Release goals & campaign objectives
- Artist, release & team context
- Brainstorming
Before we build the campaign, we look at where you are, what has worked before and where there’s room to create more impact.
We turn your goals, insights and artist identity into a clear release strategy that defines the direction of the campaign.
Now we turn the strategy into one cohesive campaign – from the big idea to the individual moments that bring it to life including a strong campaign concert with marketing, promotion and communication plans.
A strategy only works when it makes it into the real world. We give you the tools, priorities and strategic support to put it into action – with a strategy action plan.